JUUL Labs turned to our team at Form & Fiction for our expertise in CG renders and animation. Working directly with their ED of Product Marketing, we helped them define what qualities they were looking for in the final render; photorealism, texture detail, attention to metallic flake/flop, and directional lighting. As Post-Production Producer, I lead the process from pitch deck and line item estimate, to conveying complex CMF data from their team to ours. We also co-developed a concept video for use in their flagship NYC store, applying the same CG process from previs to final render.
Post Production Producer: Mr Joe Montana
CG Artist: Rob Melville
Comp Artist: Marvin Hann
Retoucher: Kizzy Vatcharakomonphan
Retoucher: Ross McKnight