Mr Joe Montana
Creative Producer
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AliveCor CG Renders

AliveCor CG Renders

Form & Fiction partnered with Williamson Adams to create new product renders for AliveCor’s latest EKG monitor. Challenged with a 3 day turnaround time I was responsible for quickly assembling vendors, negotiating budget and writing the SOW in less than 12 hours. Creating clear communication channels and a process driven yet agile workflow was essential for project success. Our team used a combination of for real time markup and regularly scheduled reviews to be 100% aligned with creative direction throughout project cycle. Delivered on time and right on budget, the project aired the next day for AliveCor’s product launch announcement on CNBC.

Integrated Producer: Mr Joe Montana

Clay Model + Lighting: Juan Zambrano & Jym Warhol

Look Development: John Kunz